Little stylists can dream up all-new hairstyles and reimagine their favorite trends!
Express Your Style
Express Your Style
There's Beauty in Our Generation
SHOP NOWDiscover dolls and accessories that encourage kids to create their own beauty stories.
There's Beauty in Our Generation
Inspire fabulous fun and let creativity shine with accessories that unlock their full imagination!
Makeover Takeover
Makeover Takeover
OG Lovely Loft Dollhouse
GET MOVINGExplore endless hours of playtime and sweet storytelling in every room!
A party series collection that holds even more mystery fun!
Surprise Backpacks
Unpack all-new collectibles with foodie delights to find inside!
SHOP NOWSurprise Lunch Bags
Most Loved
Pick out the perfect present in 2 easy steps!
Follow the Fun
Read Our Reviews
Finley
“Great gift– This was the perfect gift for my daughter’s birthday. This is a high quality doll as a fantastic price point compared to its competitors.This doll moves all through our house and goes everywhere with my daughter and still looks great. It’s. A great way to teach kiddos how to nurture a baby too.”
Be Magical Doll Carrier Backpack
“Beautiful backpack– This backpack it’s so beautiful!! My daughter it’s obsessed and she wants to wear it for preschool!! The quality it’s so nice ! It has the most cute little heart in the zipper! And it fits perfectly her doll!”
Sola
“Perfect for my little one!– TShe looks exactly as pictured! My daughter loves her already and the doll is definitely durable. I love how versatile her outfits are, so I will be taking my daughter to buy her more outfits.”
School Spirit Locker Set
“Super & Amazing!– Loved the quality of this product. So cute with all the sticker additions. Was easy to remove from the pack and set up quickly and start playing! My girl absolutely loved it- our generation never fails to impress us.”
Shyla
“Adorable doll!– This Shyla doll is so cute! I got her for a present for my niece and she loves it. The doll is bigger than I thought it would be and is well made. The outfit is super cute and I love that the eyes open and close. My niece loves playing mommy with her!”
