Little stylists can dream up all-new hairstyles and reimagine their favorite trends!
Express Your Style
Express Your Style
There's Beauty in Our Generation
SHOP NOWDiscover dolls and accessories that encourage kids to create their own beauty stories.
There's Beauty in Our Generation
Inspire fabulous fun and let creativity shine with accessories that unlock their full imagination!
Makeover Takeover
Makeover Takeover
OG Lovely Loft Dollhouse
GET MOVINGExplore endless hours of playtime and sweet storytelling in every room!
A party series collection that holds even more mystery fun!
Surprise Backpacks
Unpack all-new collectibles with foodie delights to find inside!
SHOP NOWSurprise Lunch Bags
Most Loved
Pick out the perfect present in 2 easy steps!
Read All About It!
“Super nice quality – My daughter totally loves her new Our Generation doll. ??”
Allysa, US
“Our Generation dolls […] have a beautiful selection of options beyond the typical blonde doll.”
“The Best Dolls – Our Generation offers dozens of dolls with different skin tones, hair types, and features, and even more accessories. These dolls are also among the most affordable ones we tested.”
“Similar to my daughter! – This Jovanna doll is a beautiful addition to any collection! My daughter who loves purple was instantly drawn to her lilac ballet outfit. She also has dark curly hair just like the doll which made her even more special.”
Angel, US
“Wonderful Play Doll for Kids! – My almost 4 year old daughter loves this doll! The second we opened it she was so excited…”
Kevin, US
“Super nice quality – My daughter totally love her new Our Generation doll. ??”
Allysa, US
“The Best Dolls – Our Generation offers dozens of dolls with different skin tones, hair types, and features, and even more accessories. These dolls are also among the most affordable ones we tested.”
“Similar to my daughter! – This Jovanna doll is a beautiful addition to any collection! My daughter who loves purple was instantly drawn to her lilac ballet outfit. She also has dark curly hair just like the doll which made her even more special.”
Angel, US
“Our Generation dolls […] have a beautiful selection of options beyond the typical blonde doll.”
“Wonderful Play Doll for Kids! – My almost 4 year old daughter loves this doll! The second we opened it she was so excited…”
Kevin, US
“Super nice quality – My daughter totally love her new Our Generation doll. ??”
Allysa, US
“Our Generation dolls […] have a beautiful selection of options beyond the typical blonde doll.”
“Wonderful Play Doll for Kids! – My almost 4 year old daughter loves this doll! The second we opened it she was so excited…”
Kevin, US
“The Best Dolls – Our Generation offers dozens of dolls with different skin tones, hair types, and features, and even more accessories. These dolls are also among the most affordable ones we tested.”
“Similar to my daughter! – This Jovanna doll is a beautiful addition to any collection! My daughter who loves purple was instantly drawn to her lilac ballet outfit. She also has dark curly hair just like the doll which made her even more special.”
Angel, US
